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With increasing speeds and wider adoption of broadband connectivity, lead by a staggering growth in wireless technology and users, the 'Internet has emerged as the dominant media' (Freemarketnews.com) in the 21st century!

Tradition media companies in print and broadcasts can no longer afford to dismiss this growing media giant. Instead of fighting this 'giant', media companies are embracing it by offering virtual versions of their (print/radio/tv) media online.

For print, news agencies are adopting their newspapers into online versions and providing on the minute updates online as 'people are turning to the web for breaking news.' argued by Game (MacLean, 2005 p.15)
eg. www.todayonline.com

Radio stations are beaming their 'Live' broadcasts online with the benefit of a video feed, allowing online listeners to see their DJs 'Live'! In addition, broadcasts are also stored into archives accessible by listeners at their convenience.
eg. www.class95.com.sg

Televsion stations are utilising the internet to reach out to a new segment of viewers who prefer to download TV series and movies to watch at their own leisure.
eg. http://www.mobtv.sg/

Reference:
www.freemarketnews.com viewed: 19 September 2008
MacLean, S 2005, 'Print learns to love the web' The Australian, April 28 p.15